Latin sector quietly leads the exchange. Here's the data.

Pop has the most listed artists on Muses Exchange. Hip-hop has the deepest bench. But when you sort the nine tracked sectors by average price per share, Latin sits in second place behind Pop — and the gap is closing. With 15 listed artists and an average sector price near $64, the Latin roster is quietly one of the most valuable groupings on the platform.

That caught us off guard, so we dug into the numbers.

The sector snapshot

Every artist on Muses Exchange belongs to one of nine sectors. Prices are computed from each artist's share of total monthly listeners, so a sector's average price reflects how much streaming attention its members command relative to the full 105-artist roster. Here's how the sectors currently stack up:

• Pop — $87 average, 25 artists. The biggest sector by headcount and total value. Taylor Swift, Sabrina Carpenter, and Ariana Grande anchor the top.
• Latin — $64 average, 15 artists. Second-highest average price, and the most concentrated roster outside Pop.
• Alt — $66 average, 7 artists. High average but small roster. Billie Eilish and Lana Del Rey carry most of the weight.
• Electronic — $71 average, 5 artists. David Guetta and Calvin Harris keep this sector punching above its size.
• Hip-hop — $57 average, 20 artists. Deep roster, but many mid-tier artists dilute the average.

The surprise isn't that Pop leads — it has 25 artists and the biggest names in streaming. The surprise is that Latin sustains a $64 average across 15 artists. That's not one superstar dragging up the rest. It's depth.

Bad Bunny is the anchor, but he's not alone

Bad Bunny ($BNNY) is the highest-priced Latin artist on the exchange, carried by over 100 million monthly listeners on Spotify alone. But the sector's strength goes beyond one name. Karol G commands over 55 million monthly listeners. Rauw Alejandro and Ozuna each pull north of 50 million. Feid — barely on the global radar three years ago — has quietly become one of the most-streamed Latin artists in the world.

Compare that to a sector like K-Pop, where the top artist (BTS) carries an outsized share of total streams while the rest of the roster trails significantly. Latin doesn't have that concentration problem. Five of its fifteen artists have monthly listener counts above 40 million. That kind of spread is rare.

Why it matters for your portfolio

If you're building a portfolio on Muses Exchange, sector concentration is worth thinking about. A sector with one dominant artist is a bet on that artist. A sector with five strong names is a bet on a trend — and trends are more resilient than individuals.

Latin streaming has been growing faster than any other global genre category for the past three years, driven by crossover hits, playlist penetration in English-speaking markets, and a generation of artists who are natively bilingual in their music. That's the kind of structural tailwind that shows up in the Muses data as sustained price momentum — not spikes, but steady climbs. See the five signals that move an artist's price for more on how momentum signals work.

What to watch next

Three things could move the Latin sector in the coming weeks:

Festival season. Latin acts are headlining more mainstream festivals than ever. Each headline slot historically produces a listener spike visible in the Spotify-to-price pipeline within 48 hours.

New releases from Feid and Rauw Alejandro. Both are rumored to have albums dropping this quarter. A major release from either could shift the sector average by a few percentage points — the same way Chappell Roan's viral moments moved her price 5x.

Cross-sector collaborations. Latin artists increasingly feature on Pop and Hip-hop tracks. When a feature drives streams, both artists' prices move — but the collaboration signal is harder to predict than an album cycle. Watch the velocity numbers on any artist who shows up on a cross-genre single.